Not only is Benefit’s packaging absolutely darling (names include ‘Talk to the Tan,’ ‘Some Kind a Gorgeous,’ ‘Ooo La Lift,’ and ‘Eye-Con‘). Yes, I just named all those off the top of my head, in case you’re wondering. Benefit’s greatest value, however, is found in that their products are of the highest quality. Their creaseless cream eye shadows will stay on all day (I count ‘Stiletto’ and ‘Birthday Suit’ among my must-haves), their Bad Gal mascara will make your eyes look bigger, more awake and ensure a WIT has full lashes, and Ooo La Lift promises to perk up your eyes in the morning (trust me- I live for this stuff each and every a.m.) And my newest fav is PosieTint– a perky pink stain for eyes and cheeks that’ll never require touch ups throughout the day.

Having gotten it’s start here in beautiful San Francisco, there are several stand alone stores, but for those of you WITs in other states- head to Macy’s or Bloomingdales and sit down for a consultation- these gals know what they’re doing and you’ll instantly feel the benefits of Benefit!

Check back later for specific product reviews, recommendations and tips & tricks!