Designer Profile: Generra

December 7, 2009

There are certain designers who can pull off the bohemian-meets-chic look effortlessly. Generra is one of those brands.

Generra’s designs are no fuss feminine- right up our alley. The pieces are casual and comfortable, but don’t fall short on any level with sleek and subtle details and calm, cool colors. It’s a personal favorite of ours when you can roll out of bed and put something on from your closet that doesn’t need to rely on accessories or a whole lot of thought.

See their whole look book for the Fall 2009 collection here. And, if you’re so inclined (or have no self control like we do :)) shop select styles at ShopBop.

photo courtesy of ShopBop

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