As I sat down to write my 2018 goals and as I had some time to think over the holidays, I thought about how I really wanted to improve wit & whimsy. More truthfully, I started to think critically about why I felt like w&w was stalling somewhat vs. growing.
Something I particularly struggled with all year was watching my Instagram following decline. I know I’m far from alone in feeling this way given their algorithm but waking up every morning to less followers (and gaining less than 1K in the course of over a year) was disheartening every day and made me feel like I was failing. It nagged at me every.single.day.
So while home with some downtime I started to dive into what I could control and do differently. How I could change. I happened to be reading a book during this time that touched on the subject and it said how much Instagram is about the emotion as it is the visual. I feel like I give so little on my Instagram through captions and Stories. I share but I don’t know if I really let my followers in and let you guys feel like you know me more. I’ve been somewhat crippled by fear that showing more of myself, narrating my life, opening up more… that people will judge me and critique me. And I have constantly allowed that fear to get in the way of doing more.
A snippet of what goes through my head? I’m awkward on camera because I’m not confident about it. Still images let you hide so much more. When I take selfies I have double chins and one eye that closes more than the other when I smile. I’m not camera-ready, perfect-makeup-every-day like I feel a lot of other bloggers are that I follow and it has been intimidating.
I’m also 32. When I started blogging all that mattered were your blog posts and the content you were putting up on your .com. When I started wit & whimsy there was no Twitter. No Pinterest. and certainly no Instagram. I had no way to predict that so many new platforms demanding attention + personality would become a part of blogging! And I’ve posted over 2,600 blog posts in my eleven years. 2,600!! WOAH.
People also left comments on blog posts more back in the day! I feel like I’ve seen that decline so much. I live for your guys’ comments and emails in all honesty! I usually can’t wait to reply to them! But I see so many fewer comments and emails than I used to.
And I recognize that when I started blogging there were far fewer fish in the sea. Now the blogging community is so overwhelming. So competitive (and repetitive sometimes!) It feels like a never-ending stream of content to keep up with. But I of course want to be creating content that makes me someone that you guys trust, want to engage with and get to know.
And because blogging isn’t my full time job a lot of my day is spent doing boring things like building PPT decks, answering emails or doing conference calls. It isn’t all photo shoots and cafe lunches and trip after trip. (I would say that on average 30% of each week of mine is spent doing blog-related things and 70% is spent running my consulting business.)
(On the flip side, a part of me is sometimes grateful for not having a big audience so I am less susceptible to criticism or hearing things about myself that I already know or am insecure about.)
Anyhow, I wanted to open up more honestly here to share what’s been running through my head on repeat of late. After eleven years of blogging and sharing on social media, I feel as though I’ve hit a bit of a wall and I wanted to be open + transparent about it. I feel like I’ve let myself down somewhat and somewhere in the past few months I lost my blog-related hustling mojo. When I look at the bloggers who I really enjoy following along with they have that hustle factor and that openness factor. And while I’ve been busy enjoying their stuff, I’ve managed to misplace the strategy needed to build up wit & whimsy and foster this awesome community that I have in you guys.
If you guys have a few minutes, I’d love to hear your open + honest thoughts on how I can do better. You can share by emailing me directly meghan [@] witwhimsy.com, by filling out the Ask Meghan form or if you’d prefer to be anonymous, you can fill out this form.
I’m going to continue to think on this, read your guys’ comments and recommendations, then take time to further reflect and then begin to strategize some thoughts on what I can do to make following wit & whimsy a more worthwhile experience. Tomorrow I’m also sharing my 2018 goals which will include an item related to this topic.
I hope you guys know how grateful I am for your readership and for following along on my journey. Reach out whenever with questions, if you need outfit help, beauty recommendations or anything! I love hearing from you guys!! Thank you so, so much.