It’s a name that all those fashion lovers have known for quite some time and when he launched a collection in U.S H&M stores, his name reached all new levels. The designer is London-based Matthew Williamson and he has just launched a fully transactional e-commerce website for the US. We hear credit card numbers being typed into the site from all over already!

Following the success of the UK online boutique, which launched in April 2009, Williamson has become a leading presence in the online luxury e-commerce community and now us Americans can get our fix of his designs as well.

When you check out the site, be sure to enter information to become an exclusive Matthew Williamson insider. Friends of MW will receive first looks at new collection, special offers and have access to the latest news from the London designer. You know we’ve already signed up!