Adventures in Clean Beauty

October 8, 2019

Clean Beauty Routine I wit & whimsy

Since my skin cancer diagnosis this summer, a lot of perspective feels like it has changed. The diagnosis permeated my thoughts and remains something I think about every day.

One side effect from the diagnosis I didn’t see coming? My sudden attention to moving towards a clean beauty routine.

Truth be told, I was never that interested in clean beauty. I liked some of the products I had tested over the years but nothing gave me an “ah-ha” moment or made me want to truly change my routine or cast aside my holy grail products. It was my skin cancer and the lessons I learned following the diagnosis that made me think “What the heck am I putting onto my skin every, single day?” As versed as I am in the beauty industry, I had been ignorant to the potentially damaging effects that some of my every day products could be having on my health. It was a lightbulb moment and has put me on a path to changing my skincare and cosmetic routines to that of cleaner products.

Ibotta App

This process has been, you guessed it, an adventure. Around the time I started delving into testing more clean brands, my friends at Ibotta reached out asking if I’d want to partner again. (Our past collaborations can be seen here, here). It was perfect timing as shopping on Ibotta gives me cash back that I can use for future purchases as I continue down the path of introducing more clean products into my routine. Not familiar with Ibotta? Ibotta is a free app that rewards you for shopping. When shopping on Ibotta through all their retail partners (everyone from Ulta and Sephora to Asos and Target), you’ll receive offers and earn cash back on your purchases.

Ibotta I wit & whimsy

As I began my clean beauty mission, I headed to the Ibotta app, pulled up Sephora and instantly ordered a few products I’d been looking to try but hadn’t yet gotten my hands on. I receive 2.5% cash back on every Sephora purchase and this is money I can use for future purchases. [Can I get a woohoo!?] If interested in seeing more about how the app works, head to my Instagram Stories today.

Anyhow, back to this process. Figuring out which clean beauty products work for you is somewhat of an arduous one. I appreciate that retailers are starting to help demystify the process by labeling things “Clean” or creating categories on their sites dedicated to the category. I also appreciate retailers like Credo, Follain and The Detox Market who set out to only carry brands that cater to stricter regulations. Because what is truly an awakening stat: the European Union has banned more than 1,000 chemicals common in personal care products, the United States has banned just 11. Yikes. This means that it is up to us, the consumers, to do the leg work when it comes to what we should be using every day. For example, I was surprised to learn that one of my favorite French brands, Darphin still uses a lot of questionable ingredients – quelle nightmare.

What is clean beauty?

But what does “Clean” even mean when it comes to beauty? Clean beauty means that these products aren’t including ingredients that have been studied and found to be dangerous, to be carcinogens, to be hormone disruptors or to be harmful to our overall health. According to Harper’s Baazar, Clean means safe for people and the planet. Clean means that a beauty product should have considered human and environmental health, using a nontoxic element as a baseline and plant-based ingredients for active results.

Things to avoid in your beauty products:


During this process I also started plugging in products to the Environmental Working Group’s Skin Deep Database to get a better idea of whether a product was good for me or just seemed good (marketing can be a tricky thing, can’t it!?) The EWG database is a great resource as is the Think Dirty App. I’m slowly working on plugging my favorite products into Think Dirty and discarding as I feel necessary. I went through a large makeup & skincare purge over Labor Day weekend and am continuing to attempt to make more informed choices as I work through this overhaul.

To put it bluntly: The more I realized what harmful chemicals are in some of the products I love and use daily (lipsticks and facial products in particular!) the more I became nauseated by the lack of clarity in ingredients and the lack of regulation.


I started down this road by first tackling the categories of skincare, body care, sunscreen and makeup. I’ve yet to tackle haircare and, as I understand it good, clean hair products are really hard to come by. I also need to tackle household products.

One tactic I’ve taken in the testing process is purchasing minis and kits from the brands I’m interested in trying out. It’s a great way to discover and test for a few weeks before committing to an expensive new product. I also appreciate that retailers like Sephora have flexible returns should you purchase something you don’t like the color once applied or found ineffective. I am also lucky that I have relationships with certain brands where I’ve been able to request products for testing for possible inclusion in future blog posts.

So what clean products have I liked so far? I’ve compiled a comprehensive list by category below. These include new favorite finds from the past several months but also products I’ve used over the years that are deemed cleaner.

Clean Beauty Routine products


One Love Organics Vitamin B Cleansing Oil & Makeup Remover:

I like oil cleansers at the end of the day to really remove makeup, dirt and the day’s grime effectively and this one has been one of the best clean ones I’ve tried.

Caudalie SOS Deep Hydration Cream:

I’ve talked about this cream on the blog before and it may just be the first cream I finish in less than a year because I love the results that much. It provides intense moisturization in just one use so skin looks more refreshed, youthful and hydrated in the morning. So many of you have reported back that you also love its effects which makes me so happy to hear!

Youth to the People Superberry Hydrate + Glow Dream Mask:

This mask is one of my new favorite discoveries during this process. (I got it as a part of this trial kit I ordered from Sephora). It is an overnight mask that hydrates, plumps, and brightens and my skin looked so good after using this every other night for a week. I also wore it one day as a moisturizer (on a no makeup day) and loved how my skin looked and felt. It has a great texture and absorbs really well unlike other overnight masks I’ve tried. I also just saw it won an Allure Best of Clean Beauty award. Highly recommend this one!

Caudalie Vinoperfect Anti Dark Spot Serum:

This oil-free serum has been a favorite of mine for some time because it goes to work to even skin tone and make skin more radiant quickly. I also love the silky smooth texture of it. I always bring a travel size of this with me when on the road. If you’re fighting any acne scars or dark spots it is great at correcting those, too. This product gets a bad score on Think Dirty, however, so I’m going to inquire after it with Caudalie as it is included in Sephora’s Clean at Sephora category and Caudalie is one of my go-to brands for cleaner skincare as their entire line is paraben-free. More to come on this…

Indie Lee Brightening Cleanser:

This is a great cleanser. It was a beauty empty for me a few years ago and now I’ve come back to it. I love the texture of it and my skin always feels super clean and more radiant after use.

Caudalie Vinopure Natural Salicylic Acid Pore Minimizing Toner:

You guys know I have my beloved Mario Badescu Toners but in trying to find a cleaner replacement (the MB ones get horrible ratings on Think Dirty *cries*), I landed on this one. I like that it has salicylic acid to help prevent future breakouts but also that the formula helps to minimize pores which is always a struggle for me. My skin has been less oily with regular use of this.

Indie Lee Squalane Facial Oil:

This oil helps to improve skin’s texture, tone, and elasticity. I found it light and moisturizing however I wouldn’t recommend for day time use as I didn’t find that it penetrated into my skin as well following application as other oils I’ve tried. (I tried this from purchasing this tester kit.)

Caudalie Instant Detox Mask:

I have more masks that I can count but I am now being more discerning about the ones I use. I rediscovered this mask in my clean out and was reminded how much I like it for when my skin feels lackluster and congested.

Caudalie Premier Cru Anti-Aging Eye Cream:

This has long been a favorite product of mine because my under-eye area is extremely sensitive and one too many products has given me contact dermatitis after testing. Caudalie calls this “photoshop for the eyes” because it diminishes dark circles, puffiness, fine lines, and wrinkles. You look instantly more awake however I do tend to use this product more at nighttime, personally.

Elemis Superfood Facial Oil:

I really like the whole Elemis Superfood line but the standout for me has been the facial oil. It manages to be lightweight and penetrate quickly so skin is left hydrated and smooth pretty instantaneously. If skin is feeling dry in the morning, put a drop or two of this on before your daytime moisturizer.

Drunk Elephant BabyFacial:

Thrilled to share with you that one of my all-time favorite masks and exfoliators is considered clean! I’ve blogged about the magic of this product too many times to count.

Summer Fridays Jet Lag Mask:

Another mask I love for its hydrating properties and bringing skin back to life after traveling. Wrote more about it here.

One Love Organics Vitamin C Serum:

I will have a hard time saying farewell to my Skinceuticals Vitamin C serum but this one I’ve used over the years and think it is a good natural alternative for the ever-important Vitamin C.

Farmacy Honey Potion Mask:

This mask is sooooo good. I’ve been using it for three years and love it for so many reasons. It does wonders for healing dry skin, its honey formula helps to battle breakouts and I love that it warms on contact. Makes it utterly amazing to use in the Winter.

Goop Instant Facial:

Never before has a product been so aptly named. I’ve loved this product since it came out for its ability to instantly perk up skin. Don’t leave it on longer than 2 minutes though! And definitely test it out before any big event as it does have some redness inducing capabilities. But my skin always calms down after and looks like I’ve just come from a facial.

True Botanicals Radiance Face Oil:

Another great facial oil that I have loved using in winters past in place of a cream moisturizer.

Naturopathica Pumpkin Purifying Enzyme Peel:

This stuff is amazing! It is like putting pumpkin pie batter on your face and getting instant radiance benefits. My skin felt SO smooth afterwards. I love peel products so this was such an exciting discovery.

Clean Beauty products


My dermatologist advised me I should only be using sunscreens that contain Zinc Oxide and/or Titanium Dioxide moving forward. These are physical blockers from UV rays and therefore do a better job at sun protection vs. chemical sunscreens. Over Labor Day weekend I cleared out all sunscreens in my home that didn’t have one or both of these ingredients and I’ve since tested a variety of SKUs from different brands but the following were the clear winners.

Supergoop Zinc Screen SPF 40:

Zinc-based sunscreens that don’t leave you all white and chalky are so hard to come by so I am so glad I liked this product after testing it. Approved by my dermatologist, this is a 100 percent mineral face lotion that delivers broad-spectrum protection and lightweight hydration. It helps protect your skin from UV rays, blue light, infrared radiation, and pollution and the part I like best? The skin-brightening pink tint masks mineral actives (aka: reducing the white cast zinc is known for) so it wears well under makeup. This was definitely one of the most exciting finds through this process of mine!

Supergoop 100% Mineral Smooth & Poreless Matte Screen SPF 40:

This is another mineral sunscreen I’ve tested and liked. It acts like a primer of sorts in addition to providing sun protection. It’s ultra-light, translucent (despite the look of it), weightless and non-whitening. It can get a bit runny however so be sure to shake it up before you go to apply it. This sunscreen has both Zinc Oxide and Titanium Dioxide.

Clean SPF Recommendations I wit & whimsy

Clean Makeup Recommendations I wit & whimsy


Kosas Color & Light Crème Cream Blush & Highlighter Duo in 8th Muse:

Kosas was one of the first clean brands I ever tried and liked so I have kept coming back to them. After seeing more and more makeup artists on Instagram recommending using cream blushes, I ordered this duo that has both a cream blush in a pretty soft pink color and also a highlighter. I like both items in the duo.

Lawless Seal The Deal Loose Setting Powder:

I had heard great things about this setting powder from beauty editors so decided to test out the mini size to see if it could serve as a replacement for my beloved Laura Mericer Translucent Powder. This one is talc-free unlike the Laura Mercier one (*cries* – Talc is on the list of ingredients to steer clear of.) I like it so far but am not sure it mattifies as well as my Laura Mericer one just yet. The testing continues…

Lawless Woke Up Like This Foundation:

While this is a bit heavier of a foundation than I usually go for, I appreciate that it is clean and blends well unlike a lot of other facial makeup products I’ve tried that are clean. It is more full coverage so I have worn it for shoots like the photos in today’s post but I’m still looking for an alternative to my beloved Laura Mericer Tinted Moisturizer.

RMS Beauty Living Luminizer in Peach Luminizer:

This has proven to be a great clean dupe for Glossier Haloscope. It is dewy and adds instant radiance. It doesn’t dry as well as I would like but I have found you can counteract this by adding a powder highlighter over it.

RMS Beauty Lip2Cheek:

I own this in two shades now and every time I come back to it I am reminded what a great product it is. Particularly, I love carrying it in my bag for quick mid-day touch ups when blush has faded and you don’t want to re-apply lipstick. I love that it is such an impactful multi-tasker.

Ilia Multi Stick:

This is a great double duty product that you can use on your lips and cheeks as well and I particularly love the matte finish of it. I have the shade Lady Bird.

Kosas Weightless Lip Color:

This is a great lip color and one I’ve been using for several years now. I have it in Stardust, Undone and just bought Rosewater via Ibotta & Sephora. Rosewater and Stardust are such pretty everyday shades.

W3ll People Nudist Eyeshadow Palette:

This palette is a great option for everyday wear and the colors are decently well pigmented and buildable. Not as great as my Urban Decay palettes but will suffice.

W3ll People Baked Bronzer:

This is an excellent substitute for the Benefit bronzer I had been wearing previously.

W3ll People Optimist Lipstick:

I have the shade Om Yea and love it during Fall and Winter. This lipstick is silky smooth and stays on well.

Clean Makeup Recommendations I wit & whimsy

Clean Bodycare Recommendations I wit & whimsy


The Seaweed Bath Co. Purifying Body Wash: I

’ve raved about this body wash many times (most recently here) but this is a great, affordable (find it on Amazon and Target) body care brand that is clean.

The Seaweed Bath Co. Purifying Body Scrub:

This scrub is just as heavenly to use as the body wash is.

Agent Nateur Holi Oil Body Oil:

I’ve written about this product on the blog many times because it made me a believer in body products. I’m not big on body lotions or body oils with the exception of this one. It absorbs so quickly and really, really makes skin feel oh so good. It is pricey but worth every penny as a little goes a long way and skin feels amazing afterwards.

Necessaire Eucalyptus Body Wash:

I really, really like this body wash. But if you’re not looking to spend $25 on body wash, The Seaweed Bath Co. one is an excellent affordable dupe that also has invigorating eucalyptus.

Necessaire Body Lotion:

This may be one of the only body lotions I’ve ever used and not been annoyed about. I am so picky when it comes to body products and this one is worth the hype it has gotten. It absorbs quickly and I love that it is fragrance free. My skin definitely looks smoother and firmer after use which is quickly making me a converter.

Clean Makeup Recommendations I wit & whimsyFragrance:

Bastide Nue Au Soleil Eau De Toilette:

This gorgeous clean fragrance instantly transports me back to my summer in Provence. It has notes of bergamot and mandarin with geranium and it is just so lovely. This brand has several other clean fragrances here.

PHLUR Hanami Fragrance:

Phlur is such a cool concept and is definitely pioneering transparency in the fragrance industry. All fragrances from PHLUR are created to be safer for skin, and safer for the planet. The brand has been recognized for its commitment to sustainability and giving back and is always cruelty-free and vegan. They have a sample set if you’re interested in testing out the fragrances.

. . .

What’s Next?

I am continuing to work through the products I own and individually evaluate and/or eliminate them from my routine but it’s certainly a lengthy process. I’m having a hard time parting with certain ones until I find a solid replacement. But, bit by bit…

I also have a variety of both clean makeup and skincare in my pipeline that I’m looking forward to trying. It is a slow process though as I want to ensure I don’t introduce more than one new product at a time to ensure I can account for any allergic reactions and can also use a product for a couple of weeks to ensure results. A few other products I have but haven’t started testing yet include:

I learned that buying cleaner beauty products is, in fact, more work. But it is getting easier! And product quality has definitely improved and assortments are more varied than they were even just three years ago when I began testing clean brands here and there.

I don’t know if I’ll be able to have a 100% clean routine in the near future as I do have some staples that I’m just not sure I’ll ever be able to replace such as my Bobbi Brown Gel Eyeliner, Giorgio Armani Foundation and Stila HUGE Mascara, but I can say that I am committed to trying to find replacements. I am new to the clean beauty space and still have a lot to learn but I do want to improve the products I’m putting on my skin every day and look forward to being more educated in this space and making smarter purchases down the line. You’ll start to see more and more clean beauty here on wit & whimsy, no doubt.

Next up on this journey? This week I am going to pay a visit to clean retailer Follain where I’ll be doing a clean consult. They help you look at the products you’re currently using and love and help you find clean alternatives. I love that they offer this service. (You can also do a version of it virtually!) Follain’s whole mission is to make clean beauty less complicated and I love that they are demystifying the experience. They also share the list of the ingredients they don’t allow in any of the products that they carry. I also plan to begin looking into cleaner hair care options and household cleaners that aren’t as toxic.

I am now of the belief that clean beauty is the future and I, for one, am looking forward to continuing my education in this space.

Do you have any favorite clean beauty products you swear by? I’d love to hear what they are!

p.s. How I handle breakouts and a beginner’s guide to starting a skincare routine.

[Carter Fish Photography]

Thanks to Ibotta for sponsoring this post. All Ibotta offers were valid as of publish date. I appreciate you supporting brands that wit & whimsy partners with!

comments +

  1. Melanie says:

    Love, love, love this post! It’s clear that so much of your time went into researching, testing, and compiling, and I love that. I have been trying casually to replace things I run out of with cleaner alternatives, so this list is great to have in my back pocket. Looking up the Supergoop sunscreens and the Youth to the People mask now!

  2. Rachel says:

    Meghan, this post is AMAZING! I have always been the same way with my products but recently had a moment when I realized how bad a lot of the products I use regularly are for my skin. Comense the adventure of figuring out what clean beauty products to add in to my routine! I’ve tried some of these (Indie Lee and Supergoop to name a few!) but need to give a lot more of them a try. Thank you SO much for the honesty about the products and the experience!


    • Meghan says:

      I am so glad you enjoyed the post, Rachel! Do keep me posted any favorites you find as I think word of mouth in this category is so important!

  3. Stephanie says:

    I use several Mad Hippie products, since they are reasonably priced and available at my grocery store! Especially like their vitamin c serum, if you want to try something less expensive (and less oily) than One Love. Also, try honest beauty mascara! I like the primer that comes with. And I’ve been using and enjoying Innersense Organic Beauty for hair products…they work well with my curls.

  4. Lacey says:

    As you’ve shown in this very detailed blog post (one thing I like about your blog is that you actually take the time to write out your thoughts, not just post links), there are many clean beauty brands on the market now, and the number is growing all the time.

    I hope, that by demonstrating the multitude of available products, you will find alternatives to Beautycounter. While they may be a “clean” beauty brand, they are an MLM which is not a “clean” business practice. MLMs are predatory and manipulative. Most people who sign up as distributors for MLMs do not make money, and most, in fact, lose money.

    I think there are so many other options that provide the same benefits and use the same (or similar) clean ingredients, but don’t come with the MLM baggage.

    • Meghan says:

      Hi Lacey- totally understand your POV on MLMs. I’m not a big fan of that set up either for some of the reasons you note but I A) think beautycounter is doing a lot of good for the industry overall in terms of bringing awareness and transparency and pushing for standards and B) do appreciate the option of being able to buy directly from the website or from a store.

  5. erin says:

    this is great meghan! i downloaded the Think Dirty app right away and love all the info in this post. I have been striving to live cleaner in my life overall so I am eager (and also nervous) to start this process with beauty products!

  6. Meghan says:

    Such great information, so informative! Thank you for putting the work into this and sharing it with all of us.

  7. Andrea says:

    Really loved this article and I am just starting my journey too! I lovvvveeee Follain! Excited to hear about your consult- I’m stopping in there this Saturday! I love their hand soap, body soap, lip balm and I purchased my Indie Lee brightening cleanser and am obsessed! I’m also a fan of Ursa Major golden hour recovery cream!

  8. Kate Scott says:

    This post is so so good! Can’t wait to continue following along… I recently picked up the Herbivore Botanicals Bakuchiol Retinol Alternative so especially interested to hear your thoughts!

  9. Viva Glow says:

    What a nice comprehensive list. I think this is the best starting point for people who want to start transitioning to a clean beauty routine. Love love love for your blog!

  10. Thank you for sharing your favorite products with us. I learned a lot and I am looking forward to trying many of them.

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