We’ve written about our obsession with Alice + Olivia before including here and here and it looks like their SS 2010 show was no dissapointment for the fabulous frock-friendly fashionista line.

Always an amazing balance between girly and edgy, Alice + Olivia showcased chic, yet structured dresses in pale pinks, purples and neutrals with the brand’s traditional black and white color palette. Small floral prints, embellished tops and jackets with cut out details also showcased themselves at this season’s Fashion Week.

These fashionable ladies showed up at the event flaunting Alice + Olivia’s pieces this past week in New York:

Twilight’s Ashley Greene

Ms. Nicky Hilton

Gossip Girl’s Kelly Rutherford

photos courtesy of Alice + Olivia