DVF launches “Ready to Wear Home”

February 14, 2011

The reasons I moved to New York are many, but my decision to do so was highly justified when the opportunity to meet Diane von Furstenberg popped up in my email the other week.

On February 11th, Diane launched her home collection which mimics the bold, glamorous and bright aesthetic for which she is so well known when it comes to fashion. Available at Bloomingdale’s and on DVF.com, the collection consists of tabletop, bedding and decorative accessories and was produced in partnership with Springs Global.

As she walked media through the collection, Von Furstenberg stated, “Design your life the way you want to live,” and the Diane von Furstenberg Home collection truly gives everyone an opportunity to do just that. The pieces are chic, festive and fun and bring DVF’s trademark uses of colors and prints to the home.

Diane noted she’s proud of the mix & match ability for which the collection allows and divulged that she personally loves eating most anything out of a bowl and believes homes should be centered around important pieces of furniture like the bed and the dining table.

When I asked her why she decided to do a home collection, Diane revealed that she believes your home is the extension of your personal style and that your home should reflect your same sense of fashion and design as your wardrobe. “I have a large base of young customers and I wanted to design pieces for them as well so that when they get married, get their first home, they have eclectic and beautiful things in their home that will last forever. Design shouldn’t be intimidating. It should be celebrated.”

The tabletop collection, ranges from $25 to $150.

The bedding collection of duvet covers, coverlets, sheets, shams and throw pillows and blankets, in lustrous cotton twill and sateen weaves, all range from $80 to $300.

Bath will be added to the home collection this coming Fall and Diane also divulged that furniture is also something she’ll be releasing in the coming years.

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  1. Alicia says:

    Oh my goodness you met DVF and you haven’t even lived there a month!! Lovely home collection, anything she does is fantastic.

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