This past week I was lucky enough to be invited to Benefit Cosmetics corporate headquarters in San Francisco for a sneak peek of the new b.right! Radiant Skincare line with special guests Annie and Maggie Ford Danielson, Benefit’s Global Beauty Experts. Launching in stores in April and online at the end of March, Benefit delivers on their first attempt at skincare.
At the event, myself and other SF beauty/fashion bloggers were treated to a great overview of how the products were developed (think extensive worldwide focus groups) and were able to test the products before they hit the shelves. The family of eight products range from a foaming cleanser, moisture prep toner and ultra radiance mist to more intensive products such as the total moisture facial cream and Potent eye cream.The focus of the line is to ensure brighter skin through moisture, something that every gal wants in their skincare products.
Since I was lucky enough to snag the main products of the line courtesy of Benefit, I’ve been using the foaming cleanser and triple performing facial emulsion and can’t say anything but great things at this point. They smell heavenly, really take care of your skin and come in THE cutest packaging. Check out some of my photos from the event below. Way to go Benefit, you just hooked me on yet another line of your products….not that I’m complaining!
Love the packaging + colors they used
Benefit’s Corporate Headquarters in San Francisco
Love the decor – who wouldn’t LOVE to come to work here every day?!
Me with Benefit’s Allyson Ng, Mira Torres of The Beauty Bohemian and Erin Simpson from Benefit – love these ladies!