31 Affordable French Clothing Brands

March 3, 2024

Sezane Navy Blazer, Agolde Riley Jeans, Alex Mill Striped Tee and Margaux Mules

I love (stereotypical) French girl style. The simplicity, the balance of modern style with timeless classics…it is what I try to emulate in most of my every day wardrobe. Leaning into that je ne sais quoi personal style has helped me refine my wardrobe and invest in staples that I wear again and again.

So much of France’s history with fashion is focused on the high end, the haute couture and the storied fashion houses. But there are plenty of ready to wear and high street French fashion brands nowadays. There are also French style clothing brands that fall in both the affordable and mid-range price points that will allow you to feel like you look the part of minimalist style like the Parisians while also not breaking the bank.

Splitting my time between New York and Paris for my travel advisory En Route to Rêverie, I have shopped at and own pieces from many a French brand. I have built a wardrobe of classic pieces that resemble a Capsule Wardrobe of sorts.

Of course the term “affordable” is all relative based on your income and willingness to spend what percentage of your budget on clothing. But here I am sharing everything from the more mid-range price point brands to those that price most of their pieces under $200.

Some of the brands included are more focused on investment pieces as well so keep that in mind as you’re shopping.

While you’ll always benefit from better prices when you shop affordable French fashion brands in France, you can also shop a variety of the below online in the United States as well.

31 Affordable French Clothing Brands

Parisian Balcony I wit & whimsy


The go-to for easy, effortless French women style. Founder Morgane Sézalory has successfully brought Classic French style to the masses with the success of her well-priced, on-trend collection of well made, beautiful staples.

This is my go to French brand. I adore their essential pieces the most and love that while they offer gorgeous boots and leather jackets for the $400-$500 range, the majority of their line is priced under $250. 

The Gaspard sweater made the brand Instagram famous (seen above) and don’t miss their iconic trench coat, either.

The brand offers easy shipping and returns to and from the United States and as such it has become a very well known affordable French brand. And, if shopping in Paris, don’t miss their stores – the two on the Right Bank are my personal favorites including Le Grand Appartement Sezane Paris.


The brother brand to Sezane, Octobre is menswear collection of jeans, jackets, footwear & more. The line is particularly loved for their button down shirts and knitwear.

It is growing quickly in the U.S. 

Zadig & Voltaire

Zadig and Voltaire is a French ready-to-wear clothing brand which opened its first store in Paris in 1997 and has opened several other stores across the French capital. The company’s owner, Thierry Gillier, is a Parisian native and is the great-grandson of Andre Gillier, one of the founders of the sportswear company Lacoste. They do edgy pieces and are well known for their leather in particular.

Affordable French Brands

Claudie Pierlot

Cool girl coats and tops meet feminine and chic blazers and dresses. I always, always stop into Claudie Pierlot at least once when I am in Paris and inevitably end up finding things to bring home.


Founded by entrepreneur, model & influencer Jeanne Damas, Rouje is a newer label that’s taken off quickly in Paris. The pieces skew a bit towards a younger audience but the line is full of feminine and flirty dresses as well as some retro elements.


Founded by sisters Domitille and Angélique Brion, hence the name which means “sister” in French. The brand says it embodies “authenticity and ease” and has a lot of menswear influences in it. I’ve yet to try this brand but it is on my list as it looks very in line with my personal style.

Affordable French Clothing Brands


One of the go-to it girl French brands, Maje is designed to be ready to wear focused on accessible luxury. It is part of SMCP Group which. makes Sandro, Claudie Pierlot & De Fursac its sister brands. Maje does colorful, trendier pieces but also has tailored and more structured Parisian pieces. I especially love their tweed jackets.

You’ll find boutiques all over Paris but also at every major department store. In the U.S. you can shop Maje at Bloomingdale’s and I often see pieces go on sale there!


Sandro oozes the essence of cool and chic Parisians. The pieces are effortless and elegant and often easily identifiable as Sandro. I love their eyelet dresses, cool blazers and striking outerwear. The brand also offers menswear.

You’ll find boutiques all over Paris but also at every major department store. In the U.S. you can shop Sandro at Bloomingdale’s

Affordable French Brands - shoes


Renowned for their ballerina flats that adorn the feet of so many French women, Repetto is a go-to footwear brand that has also now expanded to collections for men, children as well as ready-to-wear, small leather goods and fragrances.

Saint James

Saint James is synonymous with stripes. Started in France in 1889, they are a large part of the popularity of Breton Stripes or “sailor tees.”

I love their timeless clothing and easy staples that are a great starting place for building a French style capsule wardrobe. I also love their kids tees for gifting.

Petit Bateau

I’ve been wearing Petit Bateau stripes for well over a decade. This French heritage brand has something for the entire family and is one of my go-to spots for buying baby gifts as well.

Affordable French Clothing Brands


A.P.C. literally means Atelier de Production et de Création, or Production and Creation Workshop as the brand attaches equal importance to both A.P.C., is a French ready-to-wear brand founded in 1987 by the Tunisian Jewish fashion designer Jean Touitou in Paris.

They excel in leather goods like their iconic Half Moon Bag but also have a variety of styles – some that are vintage inspired making them instant classics. They also prioritize casual classics. You can shop both womenswear and menswear by the brand.

The Kooples

The Kooples is a staple in French high street shopping. The company was founded by brothers Alexandre, Laurent and Raphaël Elicha and it offers both menswear and womenswear.


IRO is the anagram of the word “roi”. The luxury brand was founded in 2005 by two brothers: Arik and Laurent Bitton. Musicians at the origin, its history was born on a musical background so you’ll find a lot of leather and metal detailing. I’m personally a fan of their tweed jackets as I love to pair them with jeans.

Eyelet Midi Dress

Isabel Marant

Isabel Marant skews more designer but she offers a handful of more affordable items like accessories including this beloved belt I own in two colors. 

The label is driven by its namesake Parisian designer with the goal of wearable pieces that women will wear in “real life”. A bit edgy and a bit boho.

Isabel also founded her diffusion line, Isabel Marant Étoile which is known for its comfortable, relaxed styles. With deconstructed shapes and soft prints, the label showcases a fluid, feminine feel.

Vanessa Bruno

For more than 20 years Vanessa has been designing for the spirited woman who loves color and ensembles that are chic yet relaxed. The brand is well known for its Cabas tote and you can shop the brand’s bags at Shopbop inclusive of the well loved tote.

You can shop a variety of Vanessa Bruno pieces at Bloomingdale’s in the States.

Petite Mendigote

An up and coming French brand founded by Sybille Roger-Vasselin. The collection began with accessories and has grown to include ready to wear and also focuses on using organic and recycled materials.

Musier Paris

Started by Anne-Laure Mais in 2018, the brand is all about timeless, feminine aesthetics. They focus on unique detail, classic silhouettes and feminine fabrics. This brand is on my personal list of brands to try.

Striped Sweater from Bash Paris, Senreve Bag, MMLafleur Pants, Veja Sneakers


Veja is a French sneaker company with a strong focus on transparency, fair trade and social and environmental responsibility. It collaborates incredibly closely with the factory that produces its sneakers to ensure the best work practices. Veja sources natural rubber directly from seringueiro communities in the Amazon rainforest to save on water, energy and harmful emissions.

I love their stylish, comfortable and well-priced sneakers. You’ll spot them on many a man and woman in France.

Eric Bompard

Eric Bompard is a French high-fashion cashmere wool goods manufacturer established in 1984 and they offer pretty much any style in quality cashmere. Scarves, sweaters, tops…you name it. It is on the pricey side but the quality is unmatched. 

Balzac Paris

This cool girl brand is all about using more responsible manufacturing and materials. They make clothing, leather goods and accessories. 

Cinq à Sept

Inspired by the hours of 5 and 7 pm, Cinq à Sept is a label full of feminine pieces that will take you from day to evening. Most items are under $500.

Paris Cafe with Celine sunglasses

Ba&sh Paris

A personal favorite brand, Ba&sh is a go-to for me for great jackets and coats as well as feminine blouses with delightful details. These are investment pieces that you’ll reach for again and again.

You will see girls all over France wearing pieces from this brand on the regular. 

Maison Labiche

Maison Labiche embodies the essence of French basics for both men and women. The label is distinguished by clean, simple cuts accentuated by subtle prints and elegant embroidery.

The brand is known for its playful tops and sophisticated knitwear as well as its embroidery in stores that allows for special personalization. Talk about the perfect custom souvenir from France!

Step inside Maison Labiche Marais boutique in Paris with me. And you can shop pre-embroidered pieces at Bloomingdale’s.

Affordable French Brands

Comptoir Des Cotonniers

With an accessible price point and beautifully made clothes, this label is the epitome of street style with an affordable price.

Simone Perle

Named after an expert corset maker, Simone Perle makes the absolute best French lingerie. The bras are exquisitely made in both style and comfort and have been my go-tos for the last seven years. They also offer matching bra and underwear sets, loungewear and pajamas.


Most people think of Monoprix for groceries but did you know they also sell really affordable clothing? There’s not a ton of variety but I’ve found some great pieces there for kids gifts in the past. Also great in a pinch if you need a new pair of pajamas or some additional underwear while traveling, too.


Jonak is a great French footwear brand known for releasing on-trend shoe styles at attainable prices. 

K. Jacques

The K. Jacques line is a heritage French label hailing from Saint Tropez. As such you’ll find loads of shoe styles inspired by the French Riviera. Beautifully made, the shoes feature gorgeous natural fabrics and leathers. Timeless sandals, indeed.

You’ll find them stocked at a variety of U.S. department stores as well.

Affordable French Brands - POLÈNE


Elegant and minimalist leather goods and accessories that you’ll treasure. This brand has really versatile bags and they regularly drop new styles. You can have them shipped to the U.S. but their boutique in Paris is also worth a visit.

I like that their bags look designer but are offered at a more affordable price point. They don’t sacrifice on high quality materials either. I think this brand is great if you’re looking for an investment bag but not yet able to splurge on a designer bag.

The Frankie Shop

With stores in both New York and Paris, The Frankie Shop has become somewhat of a mecca for those visiting the respective cities. Founded by Gaelle Drevet, who believes that the right outfit can help create memories that last a lifetime, the label’s wardrobe staples are classic but never boring – often featuring oversized and slouchy fits.

. . .

Do you have any favorite affordable French clothing brands I didn’t include? I’d love to hear them!


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comments +

  1. Jessica says:

    How did you know I’ve been researching French brands to reach out to ?. Adding a few of these to my must try list when I go in October!

    xo Jessica
    an indigo day

  2. SJ says:

    So many fantastic brands on your list already! Not shopped there for a while but I have great chinos from Reiko Jeans. I found them in south of France.

  3. Meta says:

    I simply adore Sessun! And have recently discovered Rodier.

  4. Lili says:

    “Affordable Clothing Brands” Shows a brand with an average price of $500…

    • Meghan says:

      As I note at the beginning of the post- “affordable” is a relative term and different to everyone. Hope you find what you’re looking for eventually!

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