Amazon Prime Day Picks

witwhimsy at home on laptop

Happy Prime Day to all who celebrate!

I absolutely love being an Amazon Prime member and haven’t looked back once since I joined the program in 2018. I love the 2-day shipping guarantee and have come to rely on the service often. And I also love having Prime Video for the streaming capabilities linked to my smart TV.

All that is to say that if you, too have Amazon Prime, you can take advantage of the great deals happening across the site through the end of tomorrow for this summer’s Amazon Prime Day event. And if you’re not a Prime member yet – maybe this is your sign!?

As I did last year, this year I will again be donating a percentage of my sales to the DV Hotline. One of my close friends works with this community and as a way to support her work and an important cause, I am putting some of my Prime Day earnings towards it. Thanks for your support in helping this cause by shopping my links!

The Best Amazon Prime Day Deals + Picks

As I’m sure you do, I often find the Prime Day sales wildly overwhelming and difficult to navigate. Therefore I culled through to share what I thought were some standout picks and curated them below by category. Of course all these deals are subject to change and subject to inventory.

I woke up early to ensure nearly all links were on sale at the time of this post being published so I hope you’ll find this a handy guide to shopping the deals but just note you may need to keep checking back for the discounts on select items to go live.

In addition to the picks below, be sure to check out my Amazon storefront for loads of my favorite Amazon products that may be on sale. I hope you find it a good hub to bookmark as you shop in addition to this post.

Note: as you’re browsing – be sure you’re signed into your Amazon account so you’re being served the deals as a Prime member!

As you guys know, I so appreciate you shopping the sale via my links – it helps so much & I’m so grateful for your support of my work!

(In order to get credit my links need to be the last ones you click on before purchasing as an FYI! So if you’re looking at other people’s picks at the same time and want to ensure I get credit for your purchases, just be sure to click on one of the below links before you proceed to check out!)

Also – while you’re shopping Prime Day – here are a few favorites from the retailer I can’t recommend enough that may be on promo but are worth adding to your cart even if they aren’t!

These shower shelves. They hold so much weight! I have three in my shower.
This chic jacket I own in size M.
The tubshroom – aka the greatest hair catchall for the shower that I have ever, ever tried.
The reason I don’t own an iron and my steamer I use at home (and love).
The best hand sanitizer – perfect for purses! I am always restocking on this and friends always buy it after they borrow mine.
A favorite setting spray if you, too are a sweaty betty.
No-show socks I like.
My current go-to hairspray.
Something I think everyone needs when they travel.
My favorite shapewear I have sworn by for years.
A book that has made a really positive impact on my life.

My Top Prime Day Picks

Shopbop

They have LOADS for 25% off with code PRIME25. You need to be logged in via your Amazon account for the discount to work FYI! See below for my curation of items.

The Best BB Cream

*The* Erborian BB Cream is 20% off! I wear shade Clair. IYKYK.

Hair Pomade Stick

The best little hair pomade stick I never travel without. 30% off!

The Dyson AirWrap

Rarely on sale! Their straightener is also marked down.

Hatch Alarm

I’ve used mine for 4+ years. I absolutely love it for white noise and meditations and 100% think it is worth grabbing on sale.

Oura Ring

Now you can try it at 20% off. They rarely discount so this is a good time to get it if you’ve been wanting one.

Laundress Detergent

30% off! I’ve never seen it included before. I am restocking on all my favorite SKUs by them but especially the best Signature Detergent.

Necessaire

20% off my favorite body wash! The hand cream is also great as is this deo. They just released new scents for the body wash and I’m excited to try the Santal one.

Audble

Audible is offering a free trial of their Premium Plus membership to Prime Members in the US! That means you can try out three months free of Audible Premium Plus at no charge. An Audible Premium Plus membership gets you credit(s) good for any titles in their premium selection (1 credit = 1 title.)

Last week I teamed up with Audible to curate some of my favorite Paris-inspired Audiobooks and London-inspired Audiobooks so that you, too can transport yourself to two of my favorite cities this summer. Each of these titles I’ve read and enjoyed and am so happy to be able to have them curated in handy lists for you guys! They are stories that take place across France and the UK and are wonderful titles to enjoy via Audible.

Swimsuit

I haven’t stopped raving about this one piece swimsuit since I got it and now it is nearly half off! I have the black in a size 8.

Youth to the People

The whole line is 25% off! I’ve loved nearly everything I’ve tried from this brand – especially this face cream (so light and perfect for makeup prep!), this nighttime mask and this facial cleanser I always travel with as my go-to A.M. cleanser.

Hair Frizz Fighter

The best hair frizz fighter. I go through a bottle a year.

Air purifiers

Two years ago I bought one of these air purifiers during the July Prime Day and then a second during the next Prime Day because I was so satisfied by how much gunk the filter was catching. I love that you can control it via an app so you can adjust the power even when you’re not at home (something I did recently when NYC was experiencing low air quality). They were a w&w bestseller the last two years for good reason.

Dyson

Watch the Dyson store for discounts on their beloved products including their vacuums and air purifiers on promo and some hair tools, too! I could sing my praises about what a good investment my Dyson vacuum was… This is the one I have. Here is a newer version, too.

Samsung Frame TVs on sale!

Run, don’t walk. I love mine. They often sell through on day one.

Phillips Hue lightbulbs

I absolutely love the Phillips Hue lightbulbs that you can control with your Alexa device (Me every night: “Alexa, turn on bedroom lights”) and set the coloration to your preference. They are pricey so grab this bundle on sale while you can. A major home upgrade.

Alexa Device

If you don’t yet have Alexa, get one on discount. In fact, I have them throughout my house and love them. I particularly love the Echo Show I have in my kitchen. I use it for all my timers when cooking.

KitchenAid Mixer

My KitchenAid mixer is included in case you’ve always wanted one. Or you could gift to someone for the holidays!

My favorite pimple patches

They work *so* well and they aren’t usually marked down. You get a lot within the box, too! This is my #1 most frequently purchased on Amazon so you better believe I will be stocking up on several boxes! I usually buy five boxes per Prime Day.

The oh-so-satisfying microneedle ones that draw out deep pimples are also on promo. In fact, I restocked on a box of these, too.

Whitestrips

Team, it is time for our annual Whitestrips stock up!! I swear by Crest 3D White Whitestrips for whitening my teeth twice a year and also one of the best SKUs is included in the deals! *adds to cart* This is one of the lowest prices I’ve ever seen for them. (See past post on them here.)

I will also be buying a box as I do every Prime Day.

My living room rug is on sale

I love this brand so much that I own two rugs from them. The brand has so many styles and colors on deal for Prime Day. My bedroom rug (Sand color) is also on sale.

Dishwasher Tablets

My favorite! I swear by these. I’ll be stocking up.

Wireless Bose Noice Cancelling Headphones

If you don’t already have noise-canceling headphones, run don’t walk to the variety of Bose noise cancelling headphone deals. In fact, I don’t get on a plane without mine. But they are also great for canceling out noisy neighbors. I’ve never seen them priced so low before! Here is the newest version also on promo, too.

Kindle

I bought my Kindle three Prime Days ago and absolutely love it. It’s so lightweight and perfectly portable so I can read more on the go. I never travel without it now. It remains a great investment.

Audible

Audible is offering a free trial of their Premium Plus membership to Prime Members in the US. That means you can try out three months free of Audible Premium Plus at no charge. I teamed up with Audible to curate some of my favorite Paris-inspired Audiobooks and London-inspired Audiobooks so that you, too can transport yourself to two of my favorite cities this summer.

The Nugget Ice Maker

Famous for a reason and now over 20% off! In fact, I’m obsessed with my friend’s and always look forward to using it when I am at her house. It makes drinking water or cocktails so enjoyable!

The best Dry Shampoo!

The only one I’ve used for 5+ years.

Caudalie Skincare

Caudalie rarely is on promo this is a good time to restock your favorites. Do not miss getting the serum I swear by and have used countless bottles of.

And their brand new SPF I’ve been raving about is also included!

Airpods

Might I recommend a back up pair of Airpods? I prefer the regular to the Pro version personally. There are also several styles of Apple Watches on promo. I love mine personally.

AirTags

If you’re not yet on the AirTag train, what are you waiting for? I have one in all my suitcases.

My very favorite cleansing balm

Pretty much the only way I ever remove makeup these days. I’ve gone through at least four jars of this stuff. Yep, it’s that good.

Travel Umbrella

The one I always, always travel with.

Pura smart diffusers

I have three in my home and love them! They also have loads of the fragrances marked down so it is a good time to restock.

Gift Ideas

There are loads of items marked down that would make great gifts if you need some for friends in the coming months! A digital food scale for the baker in your life, a Theragun (or the mini!), a Bose portable speaker, packing cubes, this digital photo frame (my parents have one and love it!), this sourdough baking kit, these magnetic tiles and this amazing NYC skyline Lego set for kiddo gifts, this projector for epic at-home movie nights, this handy steamer, this Vitamix blender, these Bose noise-cancelling earbuds, this Fujifilm Instax camera and this digital photo printer.

The Best Fashion Prime Day Deals

I’ve been shopping Amazon Fashion more than ever in the past few years for great and affordable basics so I was so excited to see so many pieces from Amazon Fashion’s private label brands on deep discount. I’ve had a lot of personal success with The Drop pieces in particular.

You can also check out My Amazon Fashion closet to see everything I own personally and check out past Amazon Fashion posts on wit & whimsy to see recent picks of mine from their selection. (And not a Prime Day specific promo but my favorite Commando underwear for under dresses to keep everything in and smooth are marked down I saw!)

Shopbop

They have LOADS for 25% off with code PRIME25. You need to be logged in via your Amazon account for the discount to work FYI! See below for my curation of items.

I own this dress in two styles. It is so good! Size 8.
A lot of Hunza G styles are included! I own three of the suits now so it’s safe to say *I get it* now.

Amazon Prime day Fashion Picks

1. The Drop Crochet Dress

This looks very similar to a style I own from Reformation that was 3x the price.

2. Sleeveless Knit Dress

This is always one of my most worn dresses of the summer. I love how easy it is to style. It looks great with sneakers, sandals or heels and has a flattering fit. I wear these shaping briefs underneath it. I own this in both black and white and sized up to a L for a less figure-hugging fit. Absolutely don’t miss this one.

3. Linen Set

This two piece set has so many good reviews, comes in so many colors and could be mixed and matched with other pieces you already own. I’ve had good luck with this brand in the past personally!

4. Travel Set

Stylish yet comfortable for being on the road.

5. High Neck Bodysuit

I have this bodysuit that’s perfect for layering under cardigans and sweaters but is also cute for a night out on its own with jeans and heels and a blazer. I got it in a size L.

6. Oversized Long Blazer

A good blazer makes me instantly feel put together. I love an oversized black blazer in particular. It’s perfect paired with jeans and sneakers or you can dress it up with leather pants and a silk camisole. I own this one in two colors and think it is great for the price point. You can see it on me in this post. I own the size M.

7. Set of 3 Ribbed Tanks

Workout in them or just use them as part of your athleisure wardrobe.

8. The Drop Silk Skirt

I love my slip skirt collection – it is such a versatile piece to style and so great to bring on trips as such. I own this one in a pretty champagne like color in a size M.

9. Crochet Coverup

I’ve been raving about this since I got it. Size M. I just added the sleeveless version in ivory to my cart as it is also on deal.

10. True & Co V Neck Bra

My beloved True & Co bras are included! So many styles to choose from – this is one of my personal favorites. I always travel in these – they are so comfortable but don’t sacrifice support. I wear a M in all styles.

11. The Drop Sandals

A versatile pair you can wear all summer. I own these in black but they come in so many colors.

12. Spanx Thong

Perfect for layering under all your summer dresses this should go on promo at some point. I like this style on deal, too but browse the whole Spanx store for even more discounts.

13. Ray Ban Sunglasses

They have a lot of styles on promo – this pair I own personally.

. . .

You can shop more of what I own and love from Amazon Fashion (that may be marked down today) in THIS SHOP. Don’t miss loads of workout clothes are also on sale if you’re looking for some motivation.

And while you’re shopping – I spotted my favorite travel umbrella randomly on sale today.

Levi’s has loads of styles on promo, too. I wear a size 28 in the brand.

And don’t miss this one piece swimsuit I can’t stop raving about. I have the black in a size 8.

Best Beauty Prime Day Deals:

The Prime Day beauty deals are GOOD this year!! There are a lot of great beauty deals this Prime Day and a lot of my personal favorites are included – inclusive of a few I’ve never seen marked down in promotions before!

Amazon Prime Day Beauty Picks

1. Mighty Patch Pimple Patches

My favorite pimple patches. They work *so* well and they aren’t usually marked down. You get a lot within the box, too! This is my #1 most frequently purchased on Amazon so you better believe I will be stocking up on several boxes! The oh-so-satisfying microneedle ones that draw out deep pimples are also on promo. I also restocked on a box of these, too.

2. Klorane Dry Shampoo

My very favorite dry shampoo from Klorane of 5+ years is included! I will be buying multiple bottles. Truly can’t live without this stuff. It is one of my all-time favorite French Beauty Products.

3. Necessaire

20% off my favorite body wash! The hand cream is also great as is this deo. They just released new scents for the body wash and I’m excited to try the Santal one.

4. Osea Body Oil

My forever favorite body oil is set to be on sale!! This is a splurge (but will last you a long time) and it almost never goes on sale! I’ve never seen it on promo for Prime Day either. (The key is to apply this when your skin is still a bit damp, FYI!)

5. Erborian BB Cream

*The* Erborian BB Cream is 30% off! I wear shade Clair. IYKYK!

6. LaRoche Posay Melt-in Mineral Sunscreen

I have to wear mineral SPFs so I really like the French ones and this one I’ve bought several times.

7. Caudalie Vinoperfect Serum

If you know, you know. Also this is another serum I swear by for firming and the viral for good reason Detox Mask are also included in Prime Day this year! I know you gals love these two also so time to restock!

And their brand new SPF I’ve been raving about is also included!

8. Crest Whitestrips

Team, it is time for our annual stock up!! I swear by Crest 3D White Whitestrips for whitening my teeth twice a year and one of the best SKUs is included in the deals! *adds to cart* This is one of the lowest prices I’ve ever seen for them. (See past post on them here.) I will be buying a box as I do every Prime Day.

9. Makeup Brush Holder

For sanitary reasons and because I feel like I am always digging for my makeup brushes when trying to do my makeup on the road, I bought two of these cases before my summer trip overseas last year and now always travel with them.

10. Nail Concealer

My favorite nail concealer. Makes nails look natural, healthy and is so easy to apply yourself.

11. Youth to the People

12. Stila Liquid Eyeliner

Iconic for a reason!

13. LaRoche Posay CicaPlast B5 Balm

I swear by this stuff whenever my skin needs TLC. It works so well to repair your skin barrier and is great in winter, too. I have gone through multiple tubes and always stock up when I am at the French Pharmacy. It is set to go on promo at some point during Prime Day so keep your eyes peeled!

14. Hero Cosmetics Rescue Balm

I love this stuff for no makeup days but I have redness I need to cover up. Better yet? It helps heal while it conceals.

15. Supergoop Sunscreen

Supergoop has several SKUs included which is a great time to stock up! Grab a bit bottle of the Everyday Lotion for family outings and the beloved Unseen Sunscreen, too.

16. Color Wow Dream Coat

Cult status for a reason. The best hair frizz fighter. I go through a bottle a year. Pro tip: you have to really saturate your hair in this stuff for it to work effectively!

17. dpHue Color Glaze

This is what I use to reset my hair color back to a cooler tone in between seeing my colorist. I added another bottle to my cart as I just ran out.

18. Nutrafol

This hair growth supplement has great reviews and I’ve heard so many people rave about it.

A few more worthwhile beauty promos I spotted:

My very favorite cleansing balm – pretty much the only way I ever remove makeup for years. I’ve gone through more tubs than I can count. Trust!
The Wet Brush is the best for brushing hair out of the shower.
These blendable eyeshadow sticks that come in so many shades make applying eyeshadow a breeze. I travel with them and use them almost daily at home, too. They are SO good. Definitely worth grabbing on sale.
I love my Oral B Electric toothbrush. It’s a higher priced item so great to grab on sale. There are usually several models on sale.
Two of my favorite Anastasia Beverly Hills brow products are included in the sale which was exciting to see so I could restock! I swear by this powder (shade Soft Brown) and this pencil for fuller looking brows (also in shade Soft Brown).
If you’re an EltaMD SPF fan, you can stock up at a special price today.
My Dermaflash that fights peach fuzz on my face is marked down. Be sure to apply the coupon as you add it to your cart.
My NuFace device that I truly believe does an amazing job to lift and contour with regular use is 30% off! You can read my whole NuFACE Trinity Facial Toning Kit Review.
The Aquis hair towels are so good for drying hair and helping with frizz and make for a great gift.
My beloved hair scrub I use as shampoo. A real IYKYK.
The best little hair pomade stick I never travel without. It is now 30% off!
A few drops of this bonding oil from Olaplex will smooth out hair and add shine. I even travel with my bottle. I also love the Hair Perfector – it is great for color-treated hair.
Biossance has a variety of SKUs on promo today including this Cleansing Oil (I just bought it today having used it and liked it at my friend’s house upstate!) and this Lactic Acid Resurfacing Serum I’ve used up before and loved! It’s really good if your skin has been feeling lackluster.
BioOil: This gentle oil I’ve loved in the past. It’s great for healing scars, stretchmarks and more.
If you’ve never done a Baby Foot exfoliation – buckle up as it is a wildly satisfying ride.
I recently bought this mirror and love it for tweezing, derma-planing and mask application.
One of my favorite beauty essentials – this little facial roller that soaks up excess oil on your face. It is particularly handy to stash in your purse on summer days.
This Ice Roller is so nice to use in the summer. I also have one that is similar that I use to help de-puff skin and tighten pores.
If you’re a fan of the Laneige Lip Mask now is the time to grab one on sale.
The viral L’Oreal Lumi Lotion. This is a great dupe for the Saie glowy gel I adore and use daily. (I’ve tested it in the past!)
If you’re a OUAI girl – their products are up to 25% off. I like their hair oil personally.
I added this Well Hair Rescue treatment to my cart as I keep hearing people on TikTok rave about it and it is on sale!
Spotted: A lot of my beloved Kerastase on sale!
This Tatcha primer is great – I use it in the summer on sweaty days!
The Dyson Airwrap – rarely goes on sale so worth grabbing at 20% off! Their straightener is also marked down.

Shop even more of my beauty favorites that may be on deal here.