I’ve been testing beauty products for a long time and always love finding makeup brands that really prioritize skin because I like natural looking makeup that makes the person shine and feel good – not covers up their born beauty. Kosas Cosmetics is one of those brands. Today I am reviewing the line and sharing the best products they offer and which ones I’d recommend skipping.
Kosas Cosmetics Review
Kosas was founded in 2015 by Sheena Yaitanes who started the brand with four lipsticks and has grown it to be a complete collection of good for you formulas with nourishing ingredients that will bring you skincare benefits.
Kosas makeup focuses on pigment payoff, glow and stay-all-day power and I think it is a great line for people who love makeup but want applying it every day to be easy and fun. Kosas products are beloved by makeup artists and there’s definitely some great ones you’ll enjoy picking up following reading my review.
The clean beauty brand has banned over 2,700 ingredients including some of the biggest offenders we often see in traditional makeup. So Kosas products are formulated without Parabens, Phthalates, Sulfates, Tal, Formaldehyde, Phenoxyethanol, Petrolatum, Aluminum; among others.
Concealer with skin care benefits? Yes, please. This is one of the best creamy concealers I’ve tried for brightening skin. I prefer it for under eye use but you can also use it to spot treat. It has caffeine and pink algae to brighten and arnica and provitamin B5 to sooth skin that may be irritated.
It has medium coverage and is really easy to apply – I use a brush or a sponge and blend it out.
Available in 28 shades for a variety of skin types. I use shade .05.
Fluffy brows right this way. This is a longwear, tinted gel with a mousse like texture. They put hair care actives in the formula so you can support brow growth and health with use over time. You’ll get more volume and staying power thanks to plant-based microfibers and castor oil. It’s really easy to use and I like the fluff and volume my brows get from just a few swipes.
Available in 10 shades – I have shade Soft Brown. The brand also makes a clear version of Air Brow.
I wanted to like this setting powder but I just found I couldn’t get enough product from a brush to my face to make it more worthwhile than using a favorite loose powder. If you prefer a pressed powder, this may be for you. I do find it is good for getting rid of mid-day shine however when applied quickly to the T-zone.
Comes in 10 shades. I tried shade Sheer Very Light.
This is a great little brow pencil that pairs well with the brand’s Tinted Air Brow Gel. It fills in sparse brows and gives off precise hair-like strokes. Castor Oil helps brows grow with use over time
Comes with a built in spoolie brush which I love. Available in 10 shades. I use shade Soft Brown.
I admittedly liked this formula more before they changed it shortly after launching it. They made it more longwear as I think people had issues with it smudging but I personally didn’t experience that. I liked the major fluff and volume this mascara gave.
It’s still good but I don’t reach for it every day. It is safe for sensitive eyes and I found it non-irritating. Definitely a buildable formula, too. Just wait about 30 seconds between applying each coat.
This is a great clean deo. It’s a serum formula that makes it super easy to apply with its roller-ball applicator. There’s no baking soda or aluminum and with regular wear the effectiveness gets better. It’s moisturizing unlike a lot of clean deodorants and I found it held up well during my workouts.
My favorite Kosas product and one of my favorite beauty discoveries of 2020. This is such a good cushiony lip product. It has Hyaluronic Acid and peptides so lips feel deep moisturize while getting plumped and cushioned. Avocado Oil and Shea Butter soothe and soften and you’ll find yourself wanting to wear this often.
Available in 8 shades with my favorites being Jellyfish, Dip & Unhooked.
This is such a cool product and one that I thought would be harder to apply than it actually is so now I know why it won an Allure Best of Beauty award. Apply it like a wash of watercolor. It doesn’t crease and dries in seconds.
It only comes in four shades that are all rather bold with high intensity color pay off – I have Copper Halo which is nice for a night out but want to get the Champagne color for more every day use. I hope they release more neutrals soon.
This was the first ever product I tried from Kosas when they launched years ago. It has active botanical oils and butters so it applies really seamlessly. Lips feel nourished and you get good color pay off – especially with a second coat.
Comes in 11 shades with Rosewater and Stardust being my favorites.
Application tips: If you’d like a more stained look – apply the lipstick with your finger. For more high shine, layer the Kosas Lip Oil over the lipstick.
Part face oil, part foundation. This Kosas tinted face oil was such a unique product when it was introduced – different from a tinted moisturizer and less coverage – but I found myself using it less and less due to the fact that it really is rather slick and difficult to apply. I’ve since retired it as I personally prefer the Ilia Skin Tint Serum which is a bit easier to apply.
If you have dry skin, this may be a good product for you as it is packed with botanical oils like Jojoba Oil that your skin will likely benefit from.
Available in 16 shades.
This is an ultra-hydrating hyaluronic lip balm loaded with active skincare ingredients. The ore you wear it, the more your lips benefit. Comes in 4 shades – I have the clear and like it especially in the Winter to wear when bundled up.
This is a great handy little palette I like for travel as it gives you a blush and a highlighter in a perfectly paired duo that makes cheeks look healthy and glowy.
Available in 6 duo shades – I have shade 8th Muse.
This baked bronzer is super easy to use and gives a nice, natural glow. Available in three shades – I use shade Light and apply it with a big, fluffy brush to my hairline, cheekbones, jawline and nose. It’s buildable and blends out really nicely.
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Have you tried Kosas?