It used to be back in the day that one of the best parts about trips to Paris was also trips to French pharmacies. You could stock up on French Girl cult favorite products – often at a much more reasonable price. Nowadays you can find a lot of the best French beauty products stateside.

Best French Beauty Products

29 Best French Beauty Products


February 14, 2023

Francophile Gift Guide

Gifts for The Francophiles


November 9, 2022

I’m excited to unveil my fourth annual gift guide devoted to fellow Francophiles! Not sure what a Francophile is? It is someone who loves all things French! Culture, recipes, traditions – you name it. And after all what’s not to love about being a Francophile? I first fell in love with the French way of […]

Sephora is back with one of their few sales of the year and today it opens to the next tier – VIB. This sale is a great time to stock up on your favorites at a discounted price, splurge on something you’ve been dying to try or shop for some holiday gifts. You can get […]

Sephora Sale Picks I wit & whimsy

Sephora Sale Picks + What I’m Buying


November 1, 2022

Best Christophe Robin Hair Products

8 Best Christophe Robin Hair Products


July 27, 2022

Christophe Robin’s hair products have been in my rotation for nearly a decade at this point. My love for the brand began when I first tried his cult-status Sea Salt Scrub (which he made popular long before scalp scrubs were trending) and it did wonders for my hair so I’ve been using it ever since!

One of the reasons I started wit & whimsy over fifteen years ago was to share my favorite products. I have loved beauty for as long as I can remember and I was constantly giving recommendations to my girlfriends. To this day I truly enjoy testing out products and really learning about the science behind […]

What to Buy at the Credo Beauty Sale

My Holy Grail Beauty Products


February 24, 2022

My Sephora Sale Recommendations

My Sephora Sale Recommendations


August 30, 2018

Hi friends! A special additional post today because the Sephora sale is now open to VIB members (myself included) so I thought I’d share some of my recommendations in case you’re looking for a few new additions to your beauty stash!