Happy Fall Prime Day to all who celebrate! For the second year in a row, Amazon has launched their Fall Prime Day Big Deals where you can score great discounts on loads of items. It is particularly well timed as well all begin to think about the holiday gifting season.

I absolutely love being an Amazon Prime member and haven’t looked back once since I joined the program in 2018. I love the 2-day shipping guarantee and have come to rely on the service often. And I also love having Prime Video for the streaming capabilities linked to my smart TV.

All that is to say that if you, too have Amazon Prime, you can take advantage of the great deals happening across the site through the end of tomorrow for this Fall’s Amazon Prime Day event. And if you’re not a Prime member yet – maybe this is your sign!?

The Best Amazon Prime Day Big Deals

As I’m sure you do, I often find the Prime Day sales wildly overwhelming and difficult to navigate. Therefore I culled through to share what I thought were some standout picks and curated them below by category. Of course all these deals are subject to change and subject to inventory.

I woke up early to ensure nearly all links were on sale at the time of this post being published so I hope you’ll find this a handy guide to shopping the deals but just note you may need to keep checking back for the discounts on select items to go live. 

In addition to the picks below, be sure to check out my Amazon storefront for loads of my favorite Amazon products that may be on sale. I hope you find it a good hub to bookmark as you shop in addition to this post. 

I also created a specific shop for today and tomorrow’s deals so you can shop some of my top Prime Day Big DealsPrime Day Big Deals easily in one place if you’re short on time.

Note: as you’re browsing – be sure you’re signed into your Amazon account so you’re being served the deals as a Prime member!

As you guys know, I so appreciate you shopping the sale via my links – it helps so much & I’m so grateful for your support of my work!

Also – while you’re shopping Prime Day – here are a few favorites from the retailer I can’t recommend enough that may be on promo but are worth adding to your cart even if they aren’t!

• These immune booster pills I swear by. They helped me kick my latest cold faster and I never travel without them!
• The pumpkin chai candle I am obsessed with. The throw of the 3 wick is amazing!
• The robe I haven’t stopped raving about this year.
• These shower shelves. They hold so much weight! I have three in my shower.
• This chic jacket I own in size M.
• The tubshroom – aka the greatest hair catchall for the shower that I have ever, ever tried.
• The reason I don’t own an iron and my steamer I use at home (and love).
• The best hand sanitizer – perfect for purses! I am always restocking on this and friends always buy it after they borrow mine.
• A favorite setting spray if you, too are a sweaty betty.
• No-show socks I like. And the socks I wear with a lot of my boots this time of year.
• My current go-to hairspray. 
• Something I think everyone needs when they travel.
• My favorite shapewear I have sworn by for years.
• A book that has made a really positive impact on my life.

My Top Prime Day Picks

The Best BB Cream

While *the* Erborian BB Cream isn’t included today (it might be tomorrow so check back!), the red correct is!

Shopbop

There are loads of markdowns for 25% off!

Hair Pomade Stick

The best little hair pomade stick I never travel without. 25% off!

Hatch Alarm

I’ve used mine for 4+ years. I absolutely love it for white noise and meditations and 100% think it is worth grabbing on sale.

Laundress Detergent

30% off! I’ve never seen it included before this year. I am restocking on all my favorite SKUs by them but especially the best Signature Detergent.

Hair Frizz Fighter

The best hair frizz fighter. I go through a bottle a year. 

Air purifiers

Two years ago I bought one of these air purifiers during the July Prime Day and then a second during the next Prime Day because I was so satisfied by how much gunk the filter was catching. I love that you can control it via an app so you can adjust the power even when you’re not at home (something I did recently when NYC was experiencing low air quality). They were a w&w bestseller the last two years for good reason.

Dyson

Watch the Dyson store for discounts on their beloved products including their vacuums and air purifiers on promo and some hair tools, too! I could sing my praises about what a good investment my Dyson vacuum was… This is the one I have. Here is a newer version, too.

Phillips Hue lightbulbs

I absolutely love the Phillips Hue lightbulbs that you can control with your Alexa device (Me every night: “Alexa, turn on bedroom lights”) and set the coloration to your preference. They are pricey so grab this bundle on sale while you can. A major home upgrade.

My favorite pimple patches

They work *so* well and they aren’t usually marked down. You get a lot within the box, too! This is my #1 most frequently purchased on Amazon so you better believe I will be stocking up on several boxes! I usually buy five boxes per Prime Day.

The oh-so-satisfying microneedle ones that draw out deep pimples are also on promo. In fact, I restocked on a box of these, too.

Whitestrips

Team, it is time for our annual Whitestrips stock up!! I swear by Crest 3D White Whitestrips for whitening my teeth twice a year and also one of the best SKUs is included in the deals! *adds to cart* This is one of the lowest prices I’ve ever seen for them. (See past post on them here.)

I will also be buying a box as I do every Prime Day. 

My living room rug is on sale

I love this brand so much that I own two rugs from them. The brand has so many styles and colors on deal for Prime Day. My bedroom rug (Sand color) is also on sale. 

Dishwasher Tablets

My favorite! I swear by these. I’ll be stocking up.

Wireless Bose Noice Cancelling Headphones

If you don’t already have noise-canceling headphones, run don’t walk to the variety of Bose noise cancelling headphone deals. In fact, I don’t get on a plane without mine. But they are also great for canceling out noisy neighbors. I’ve never seen them priced so low before! Here is the newest version also on promo, too.

Kindle

I bought my Kindle three Prime Days ago and absolutely love it. It’s so lightweight and perfectly portable so I can read more on the go. I never travel without it now. It remains a great investment.

The Nugget Ice Maker

Famous for a reason and now over 20% off! In fact, I’m obsessed with my friend’s and always look forward to using it when I am at her house. It makes drinking water or cocktails so enjoyable!

The best Dry Shampoo!

The only one I’ve used for 5+ years.

Caudalie Skincare

Caudalie rarely is on promo this is a good time to restock your favorites. Do not miss getting the serum I swear by and have used countless bottles of. I spotted some SKUs as much as 40% off!

And their brand new SPF I’ve been raving about is also included!

Airpods

Might I recommend a back up pair of Airpods? I prefer the regular to the Pro version personally. There are also several styles of Apple Watches on promo. I love mine personally.

AirTags

If you’re not yet on the AirTag train, what are you waiting for? I have one in all my suitcases.

My very favorite cleansing balm

Pretty much the only way I ever remove makeup these days. I’ve gone through at least four jars of this stuff. Yep, it’s that good.

Travel Umbrella

The one I always, always travel with.

Pura smart diffusers

I have three in my home and love them! They also have loads of the fragrances marked down so it is a good time to restock. This starter set is included in the sale (and includes fall-ready scents) and I also have my eye on these refills. 

Gift Ideas

There are loads of items marked down that would make great gifts if you need some for friends and family in the coming months! This candle warmer, digital food scale for the baker in your life, a Theragun (or the mini!), a Bose portable speaker, packing cubes, this digital photo frame (my parents have one and love it!), this sourdough baking kit, these magnetic tiles and this amazing NYC skyline Lego set for kiddo gifts, this projector for epic at-home movie nights, this handy steamer, this Vitamix blender, these Bose noise-cancelling earbuds, this Fujifilm Instax camera and this digital photo printer.

I also love the idea of pairing my favorite electric lighter with a really nice candle as a gift for someone.

The Best Fashion Prime Day Deals

I’ve been shopping Amazon Fashion more than ever in the past few years for great and affordable basics so I was so excited to see so many pieces from Amazon Fashion’s private label brands on deep discount.

You can also check out My Amazon Fashion closet to see everything I own personally and check out past Amazon Fashion posts on wit & whimsy to see recent picks of mine from their selection. I recommend you start with my My Best Amazon Fashion Purchases to Date post!

Don’t miss snagging everyone’s favorite sweater dress. I recommend sizing up! 

And Senreve whose bags I have owned for years as several styles included like this onethis one I carry constantly on weekends  

The Best Beauty Prime Day Deals

• These eye drops that make your eyes look so much brighter and more awake. Great to use before photos!
• This glowy serum I love for the glass skin effect.
• The curling iron I’ve used for nearly a decade is included in the sale for the first time! I use the 1 inch barrel.
• My very favorite cleansing balm – pretty much the only way I ever remove makeup for years. I’ve gone through more tubs than I can count. Trust!
• My favorite nail concealer that makes nails look so much healthier.
• The Wet Brush is the best for brushing hair out of the shower.
• These blendable eyeshadow sticks that come in so many shades make applying eyeshadow a breeze. I travel with them and use them almost daily at home, too. They are SO good. Definitely worth grabbing on sale.
• I love my Oral B Electric toothbrush. It’s a higher priced item so great to grab on sale. There are usually several models on sale. 
• Two of my favorite Anastasia Beverly Hills brow products are included in the sale which was exciting to see so I could restock! I swear by this powder (shade Soft Brown) and this pencil for fuller looking brows (also in shade Soft Brown).
• If you’re an EltaMD SPF fan, you can stock up at a special price today.
• My NuFace device that I truly believe does an amazing job to lift and contour with regular use is 30% off! You can read my whole NuFACE Trinity Facial Toning Kit Review.
• The Aquis hair towels are so good for drying hair and helping with frizz and make for a great gift. 
• My beloved hair scrub I use as shampoo. A real IYKYK.
• The best little hair pomade stick I never travel without. 
• A few drops of this bonding oil from Olaplex will smooth out hair and add shine. I even travel with my bottle. I also love the Hair Perfector – it is great for color-treated hair.
• Biossance has a variety of SKUs on promo today including this Cleansing Oil (I just bought it today having used it and liked it at my friend’s house upstate!) and this Lactic Acid Resurfacing Serum I’ve used up before and loved! It’s really good if your skin has been feeling lackluster.
• BioOil: This gentle oil I’ve loved in the past. It’s great for healing scars, stretchmarks and more.
• If you’ve never done a Baby Foot exfoliation – buckle up as it is a wildly satisfying ride.
• I recently bought this mirror and love it for tweezing, derma-planing and mask application.
• Spotted: A lot of my beloved Kerastase on sale!
• The Dyson Airwrap – rarely goes on sale so worth grabbing at 20% off! Their straightener and hair dryer are also marked down.
• Amazon has a bunch of luxury beauty brands now and some are on sale! (And here are the best sellers).

Shop even more of my beauty favorites that may be on deal here.

The Best Home & Life Prime Day Deals

Hatch Alarm

I’ve used mine for 4+ years. I absolutely love it for white noise and meditations and 100% think it is worth grabbing on sale.

Air purifiers

Last year I bought one of these air purifiers during the July Prime Day and then a second during the Fall Prime Day because I was so satisfied by how much gunk the filter was catching.

I love that you can control it via an app so you can adjust the power even when you’re not at home (something I did recently when NYC was experiencing low air quality). They were a w&w bestseller last year for good reason.

Pura smart diffusers

I have three in my home and love them! They also have loads of the fragrances marked down so it is a good time to restock. This starter set is a great place to start!

TubShroom

You need one of these in your shower – trust me. So good for catching and more important concealing hair in the shower.

Phillips Hue lightbulbs

I absolutely love the Phillips Hue lightbulbs that you can control with your Alexa device (Me every night: “Alexa, turn on bedroom lights”) and set the coloration to your preference. They are pricey so grab this bundle on sale while you can. A major home upgrade.

Samsung Frame TVs on sale!

Run, don’t walk.

Snooz

I love this white noise sound machine for WFH days to help me focus.

AirFly

This genius little device makes it possible for you to sync your Airpods with the airplane TVs!

Acupressure Mat

My brother swears by his acupressure mat.

Alexa Devices

If you don’t yet have Alexa, get one on discount. In fact, I have them throughout my house and love them. I particularly love the Echo Show I have in my kitchen. I use it for all my timers when cooking.

Shark has all sorts of top-rated vacuums, air purifiers and more marked down.

Paint Pens

I swear by these for little touchups around the house. They are brilliant!

Dyson

Watch the Dyson store for discounts on their beloved products including their vacuums and air purifiers on promo. I could sing my praises about what a good investment my Dyson vacuum was… This is the one I have. Here is a newer version, too.

Loloi rugs

Need some new rugs? Loloi’s popular rugs are up to 30% off! In fact, I have two in my home and adore them.

Mosquito Repeller

I’m keen to try this – has anyone!?

Oura Ring

Now you can try it at 20% off. They rarely discount so this is a good time to get it if you’ve been wanting one.

Amazon Basics

Looking to organize your home and also stock up on daily essentials? Amazon Basics has you covered. Great basics like wine glasses, towels, bedding, dutch ovens, cookware, linens and lots more home essentials are a part of the Prime Day deals. If you’ve moved recently or will be moving these are great basics to stock up on!

I also have these organizing drawers in my beauty closet and I have drawer organizers like these in every drawer in my house.

Bissel mops

I’ve seen the craziest before and afters from the Bissel mops on social media and a bunch are on deal.

Been wanting an iRobot vacuum?

Several models are on sale. 

Fitness

If you workout at home, there’s loads of deals on equipment like yoga mats and free weights, too. Also select FitBits are on sale, too.

I use the Mr. Clean Magic Erasers for so much.

Clean scuffs off the wall and even cleaning my favorite sneakers. They are so handy!

Fabric shaver

The fabric shaver I use on all my favorite sweaters and blankets is not a Prime Day deal but is 30% off!

Microfiber cloths

Ever since I started cleaning with these microfiber cloths, I haven’t looked back. They grab dirt and dust and I also keep one by my Peloton in fact to always wipe down the screen. (They also work wonders to get rid of smudgy finger prints!)

Outlet adaptors

I added these outlet adaptors all over my apartment. They’ve been a game changer to ensure I can always easily be charging and plugging in what I need to.

Wireless Bose Noice Cancelling Headphones.

If you don’t already have noise-canceling headphones, run don’t walk to the variety of Bose noise cancelling headphone deals. In fact, I don’t get on a plane without mine. But they are also great for canceling out noisy neighbors. I’ve never seen them priced so low before! Here is the newest version also on promo, too.

I bought my Kindle three Prime Days ago and absolutely love it.

It’s so lightweight and perfectly portable so I can read more on the go. I never travel without it now.

Books

Spotted: a bunch of chic and cool coffee table books included in Prime Day! The Assouline destination ones would make such a great gift.

Sleep Mask

I can’t travel without a sleep mask and this one does an excellent job keeping light out.

Tripod

My friend Carter is a photographer and had this tripod with her in Europe with her and I came home and bought it. It is great and very easy to travel with.

Candle Warmer Lamp

I am so intrigued to get one of these!

Earplugs

I swear by these. I keep a pair at home and a pair in my travel bag.

Luggage

If you need new luggage this set has loads of great reviews.

Instant Cameras

These are so fun to bring on vacation or to a special event! This one is on deal!

Portable Charger

I never leave the house without one of these! And it is particularly great to bring on trips.

Travel Adapter

If you plan to travel overseas this year, you can never have enough of these on hand in my opinion!

Drawer Organizers

I swear by organizers like this in my home. I have them in every drawer!

Walking Pad

If you’ve always wanted one now is your chance! Be sure you apply the coupon as you add it to cart.

Electric Lighter

I have one of these in every room of my house!

Grills

Weber even has some grills on sale!

AirTags

If you’re not yet on the AirTag train, what are you waiting for? I have one in all my suitcases.

Theragun

I’m personally watching to see if any of the Theragun models go on sale! I used my friends upstate earlier this year and loved it so I want to buy one now!

The Best Kitchen Prime Day Deals

• Spotted: A KitchenAid Mixer on sale!
• The Nugget Ice Maker – famous for a reason and now $100 off! In fact, I’m obsessed with my friend’s and always look forward to using it when I am at her house. It makes drinking water or cocktails so enjoyable!
• Vitamix has several SKUs on deal! I love using an immersion blender at home.
• To know me is to know I adore my Nespresso. They have a couple machines on deal. I like that this one comes with the milk frother I have and use often.
• My leftover containers. They’re great.
• My favorite little handy milk frother is on sale. 
• This gorgeous Breville coffee maker.
• My SIL hasn’t stopped raving about this portable carpet and upholstery cleaner since she got it. I have to admit the before and afters are really  compelling. (As are the almost 90K positive reviews!)
• This well loved stain solution.
• A gorgeous All-Clad pan set.
• The Brita I own and love.
• My favorite baking sheets.
• Brightland olive oil is $$ but it is the best! I am restocking with this duo while it is on sale as I’ve never seen it discounted.
• Dishwasher Tablets My favorite! I swear by these. I’ll be stocking up.

. . .

Happy shopping! Let me know if this post was helpful & what you bought!

You May Also Like:

• Things in My Closet I Can’t Wait to Wear This Fall.
• A Roundup of My Favorite Boots and Booties.
• Affordable Transitional Fall Clothing.

This post contains affiliate links. Should you purchase something from an affiliate link, I may earn commission, at no cost to you. Thank you for your support of my work!